When a reader clicked the "Tweet This Story" button on any post, she was served a "Thou shalt not use more than 140 characters" interstitial.
ABC's show, "GCB," is about former high school nemeses in Texas who hide their two-faced disdain for one another behind the veil of Southern charm and religion. To tie in with this central theme, our campaign on PerezHilton.com served Ten Commandments-themed interstitials based on the reader's behavior on the site.
When reading a story about any married female celebrity, the reader was served a "Thou shalt not covet another man's wife" interstitial.
When a reader clicked to post a comment, she was served a "Thou shalt not speak ill of others" interstitial.
When a reader clicked to share a story on Facebook, she was served a "Thou shalt not spread gossip" interstitial.
When the reader clicked to progress from one page to another of the blog, she was served a "Thou shalt not waste any more time at work" interstitial.
When reading a post about a particularly foxy celeb, the reader was served a "Thou shalt not look at sexy photos" interstitial.
When reading a story that contained a music video or embedded song, the reader was served a "Thou shalt not destroy your ears with this noise" interstitial.